Last Thursday we cherished our biggest milestone of the year, #RiseAbove celebration. It’s the day our new logo and brand’s refreshment concept were officially launched while also marking the grand re-opening of Everbest store, Pondok Indah Mall level 1.
High-profile celebs such as Richard Kyle and Renata Kusmanto, as well as Indonesia’s prominent Fashion Stylist, Adi Surantha, took part in this event, including our favorite A-list Icons namely Sonia Eryka, Elizabeth Rahazeng, Jryan Karsten, Kevin Suan, Shela Nezam, Sara Sentosa, Marsya Gusman, Inggrid Chan, Elisa Yamada, Shielvia Christien, Cindy Cendana, Addin Hidayat, Albern Sultan, and Ega Olivia.
Our Regional Managing Director, Karen Leong, delivered an opening speech about the rebranding effort, which was followed by a ribbon-cutting ceremony together with Shalvi Rusly as General Manager Operation of Everbest Group, Viny as General Manager Support of Everbest Group, and Cindy Kartika as Brand Manager of Everbest.
The celebration continued with the Styling session by Adi Suratha, giving out some insight into fashion and tips on how to choose the best shoes. The Fashion show enlivened momentum shortly after the fun styling session.
Everbest’s winter 2019 collection was showcased during our Fashion show helming our campaign theme, #RiseAbove. All collections featured had been allowing our VIP guests to fully immerse in our latest styles, unveiling our new logo and color palettes. Meanwhile, the get-together also created fond memories in mind, as everyone there enjoyed the deluge of tasty canapé and photo booth session with the dear ones.
Soon afterward, we had a press conference where media partners were given the chance to ask some questions to Karen Leong (Regional Managing Director of Everbest) and Cindy Kartika (Brand Manager of Everbest Group) as the main speaker, concluded with a much-anticipated gift-giving session.
“Make It Mine departs from our desire to always support our customers, as we understand that people nowadays always want to be different, they need something more than just style to boldly express themselves. And through the refreshment of our brand’s concept and shoe customization service, we believe we have what it takes to continue evolving and scale up our business. “Cindy, Brand Manager of Everbest Group, said.
She added, “Next in our agenda, we plan to expand Make It Mine service across Indonesia, even though today it may be only available in Everbest Pondok Indah, Palembang Icon, Grand Indonesia, Senayan City & Trans Studio Mall Bandung.”
The highlight of the day also included seeing people looked gleefuly queuing at our cashier. They came out of the store with smiling faces while carrying their shopping bags filled with their favorite pieces from our collection. Such a fun and fulfilling moment indeed!
Cindy Kartika (Brand Manager of Everbest), Karen Leong (Regional Managing Director of Everbest Group), Shalvi Rusly (General Manager Operation of Everbest Group), and Viny (General Manager Support of Everbest Group) proceeded to the predetermined position behind the ribbon.
Richard Kyle (Right) and Renata Kusmanto (Left) got immersed in our festive celebration.